May 2012
5 posts
6 tags
May 29th
May 26th
May 19th
May 15th
May 8th
April 2012
6 posts
Apr 25th
Apr 22nd
Apr 17th
Apr 15th
Apr 14th
Apr 5th
February 2012
7 posts
5 tags
Feb 8th
14 notes
Feb 7th
989 notes
6 tags
Feb 6th
5 notes
5 tags
Feb 5th
19 notes
Feb 3rd
1 note
3 tags
Feb 3rd
2 notes
7 tags
Feb 3rd
17 notes
November 2011
20 posts
7 tags
Nov 23rd
2 notes
7 tags
Nov 23rd
2 notes
9 tags
Nov 22nd
5 notes
7 tags
Nov 21st
6 notes
7 tags
Nov 20th
2 notes
7 tags
Nov 19th
16 notes
7 tags
Nov 18th
14 notes
8 tags
Nov 16th
30 notes
6 tags
Nov 16th
6 notes
8 tags
Nov 14th
32 notes
5 tags
Is Discipline the Key to Creativity?
I’ve been working on this 30-Day Challenge for just over a week now, and I’m very happy with the results so far. This little blog has gotten a lot more traffic than normal (hey, going from 3 to 15 hits per day is still a 500% increase!), I’ve gotten some really positive feedback from friends, classmates, and family, and I can definitely feel the benefits of just practicing...
Nov 13th
17 notes
9 tags
Big Corporations: Y U No Use Social Media?
Apparently, social media use among major corporations is on the decline. According to a new study, only about 60% of Fortune 500 companies use Twitter and/or Facebook to further brand interaction… and even more surprising, only 25% of the Fortune 500 maintain a company blog. Why have big brands seemingly given up on social media? Lack of immediate returns. It’s the question every...
Nov 13th
6 notes
8 tags
Nov 11th
10 notes
7 tags
Nov 10th
7 notes
7 tags
Loyalty Comes at a Price. $50k, Specifically.
Business students are all too familiar with an often-quoted statistic indicating something along the lines of “each of you will have an average of 7 different careers during your lifetime.” I don’t know where or how this figure came to be, but I have a feeling that it was just sort of made up by an Organizational Behavior professor fifteen years ago when he or she noticed that...
Nov 10th
26 notes
8 tags
Nov 9th
3 notes
6 tags
Want to Get Lucky? Be Good and Loud.
A grungy post-it note with a Sharpie’d-on message has been taped to my desk for four years now, reminding me every day that “You create your own life.” My dad, full of wisdom and admirer of quippy truisms, has been saying for years that “luck is where opportunity meets preparedness.” I’m a strong believer that each of us are in control of the paths our lives...
Nov 7th
8 notes
6 tags
Why Do B-Schools Still Teach The Famed 4P's Of... →
Brands don’t need to use traditional promotion to be successful anymore. Place in irrelevant in an e-commerce world. Price is increasingly dictated by the world’s largest free market, the internet. So where does that leave us? “The only way to increase the value of your brand is to increase the value of you product.” Bottom line? There’s only one P worth worrying...
Nov 7th
7 notes
6 tags
Forget Location-Based Commercials. It's the...
Local is widely-touted as the current “it” thing in the digital advertising revolution. Our mobile toys now have the capability to let brands feed us location-based offers, targeted ads as we walk down the street, and real-time promotions or discounts. But does this view of the mobile and digital future of advertising even make sense? According to Facebook brand experience manager...
Nov 7th
1 note
Create of the Day: The 30-Day Challenge Begins
This is an exciting post. Today marks day #1 of my personal 30-Day Challenge to post a brief entry on branding, digital media, or advertising here on Create & Consume every day. I have my good friend and MBA classmate Angela Mikolajewski to thank for the inspiration. Here’s our exchange from earlier today that inspired this little experiment: @angelamikol: My 30-day challenge: Tweet...
Nov 5th
1 note
October 2011
5 posts
7 tags
Oct 11th
4 notes
8 tags
Oct 3rd
1 note
6 tags
Oct 3rd
2 notes
18 tags
Oct 2nd
6 notes
5 tags
Oct 2nd
575 notes
September 2011
5 posts
Sep 30th
6 tags
Create of the Day: Qwiki Presentations
We’ve all lost a few hours here and there to the endless minutiae (both informative and frivolous) of Wikipedia. But new website Qwiki turns the eye-straining experience of reading what is arguably mankind’s greatest collaborative effort into a pleasantly-narrated visual tour of any topic imaginable. It takes literally seconds to generate a high-quality presentation that’s ready...
Sep 30th
16 notes
12 tags
DC Comics: Rebranding en Masse
This month, DC Comics relaunched all 52 of their ongoing properties. And while I’m not a big comic book fan beyond the occasional piece of film inspiration, the way “The Killing Joke” was a basis for Christopher Nolan’s “Dark Knight,” I find DC’s decision fascinating and straight up gutsy from a branding standpoint. The massive relaunch incorporates...
Sep 29th
1 note
“Replace fear of the unknown with curiosity.”
– @rosiesiman’s BAMF social media presentation
Sep 28th
11 tags
Sep 28th
38 notes
August 2011
1 post
8 tags
Aug 13th
15 notes
May 2011
1 post
May 3rd