Brief sampling of the pages of notes I took yesterday while visiting the New York offices of Saatchi & Saatchi with my fellow brand management classmates. We had an amazing all-day experience with some of the coolest agency professionals I’ve ever met. Words like unreasonable, audacity, restlessness, and tenacity are thrown around their offices with gleeful excitement. Speaking of the offices, Saatchi has created a Wonka-esque advertising mecca where pie charts co-occupy wall space with original sketches of the Trix Rabbit and an office filled with giant balloons is home to the “conservative guy.”
This is just the first post of many I’m going to write reflecting on the day we spent at Saatchi… The knowledge they dropped on us could (and did) fill a book (it’s called “lovemarks”). It was incredible to see this legendary creative engine in action, sort of like an emotional nuclear reactor.
