We’re constantly being reminded that the branding game has changed. Social isn’t just a tactic, it’s a revolution. Conversations are king. But now, it’s finally time to quantify shift in the marketing realm.
Fast Company has teamed up with branding firm Mechania to create The Branding Forward Project, an ongoing brand barometer of sorts that measures exactly how marketeers, creatives, ad men, and other professionals view these revolutionary changes. The project already includes input from hundreds of respected industry types, with more being added every day.
The above image is just a taste of the findings thus far. As you can see, we’re reaching some interesting conclusions. Consistency is out. Engagement and inspiration are in.
The results of the Branding Forward Project are a must-read for anyone even tangentially invested in marketing, social media, and business in general.
