Why Do B-Schools Still Teach The Famed 4P's Of Marketing, When Three Are Dead?
Brands don’t need to use traditional promotion to be successful anymore. Place in irrelevant in an e-commerce world. Price is increasingly dictated by the world’s largest free market, the internet. So where does that leave us?
“The only way to increase the value of your brand is to increase the value of you product.”
Bottom line? There’s only one P worth worrying about. Marketing tricks don’t play anymore. You have to be good, and you have to mean it.
