Incredible reference infographic (via I’m Not Social) on which factors influence your page’s SEO ranking, and by how much. This should be taped to every digital marketer’s desk!
My one criticism is that some of the most important factors are a little bit nebulous— for example, I think everyone wants to produce quality content, but how do we really measure that? However, as a general guide of “things to keep in mind” when creating content online, this chart rocks.
You can see that content and sharing/linking are just about the most influential variables when it comes to SEO. More evidence that the internet rewards two things above all else: quality content and engagement. There’s no fast lane to success. Those two pieces of your overall online strategy are essential and they take time and dedication to build.
Here are a few other “elements” that I personally enjoy, and think deserve some more attention:
- Hd (Description): The meta tags in your site’s HTML are one of the easiest and most effective ways to help ensure that your content gets found for the right reasons. Many content creators don’t know about much meta tags because it begins to get into the “code-y” part of digital marketing, and they’re missing out on tons of opportunities for improving search traffic. Including a meta tag on each of your pages helps search engines know what they’re looking at when they see your content. For example, “Online library of taco recipes, Mexican dishes, and meal ideas” would help your page be identified as a good match for searches like “taco meals” or “Mexican recipe library.” Meta tags aren’t a guaranteed ticket to the top of The Google, but they are way useful in tandem with other elements!
- Lq (Quality): This element measures the quality of the incoming links to your site. Which pages are linking to your content, and how are they each ranked by search engines? If you’re getting linked to by high-quality, high-traffic outlets like CNN, Mashable, or other popular sites, you’re golden. The tough thing is getting those links. That can really only be done through the production AND promotion of high-quality content. Be good and be loud, and you’ll be found!
- Vs (Stuffing): Don’t you dare do this in your digital marketing or branding content! This is when digital marketers “stuff” tons of desired branding keywords into their digital marketing and/or branding content in order to artificially inflate their search rankings! They think it’s a cheap and fast way to increase effectiveness of their digital marketing and branding efforts, but it really pisses off the digital marketing and branding communities! Digital marketing. Branding.
If you’re new to SEO and online content creation, check out the chart and get acquainted with a few of modern marketing’s closest friends. If SEO is your bread and butter, leave a tip or two and teach me the ways of the Force!
30-Day Challenge #10
(Source: futureranking.com, via gracearreza)
