Does a 5-year-old understand your brandmark?
This made the rounds on the intertubes a few days ago, but it was too great not to post here. I love any kind of feedback from little kids regarding marketing and advertising, because they aren’t susceptible to the same traps of bizspeak and buzzwords that we are. Some notable moments:
- How deeply-ingrained is Starbucks in our culture that even a 5-year-old can identify their logo as “the coffee place”? I literally couldn’t articulate what coffee even was at that age, let alone tell you where to get some. The fact that this little girl both knows what Starbucks is and what they sell speaks volumes about its ubiquity in our lives.
- Even more impressive: correctly identifying the pretty-abstract BP logo. Wonder if the Gulf Coast spill coverage actually cemented BP into the minds of America’s youth, setting the stage for massive growth once they all start driving?
- The Bank of America logo “looks like a flag.” Mission accomplished, gentlemen.
- The McDonald’s logo looks like it’s made of french fries. This blew my mind. Have I been missing this connection the entire time? Again— the mind of a child providing clarity and connecting visuals in a way I never thought of myself.
- All of those large cat logos really need to start differentiating themselves better.
I loved this, and would love to see more. Marketing folks with kids: can we make these videos the new “Shit ____ People Say”?
