Create of the day:
Creative. Simple. Non-intrusive. Directly in line with core brand values and promises. Buzzworthy. Essentially, everything good marketing should be.
You can have a million fancy ads, or expensive celebrity pitchmen, or even “multi-platform engagement campaigns”… but at the end of the day, good marketing is about telling (or in McDonald’s case, reminding) people why they should like your product.
McNuggets are simple, cheap, and pretty bland in all honesty. But the experience lies within the dip. This piece of ambient marketing captures that perfectly. Well done!
