This is just one in a series of ads that Tropicana has placed all over New York’s Penn Station. Some are billboard-sized (like this one), some are normal posters, others are creatively wrapped around clocks.
Each ad’s copy explores a different aspect of the universal frustrations of living in the city, and offers up Tropicana’s new mini-bottle as the cure. They’re clever and thoughtful in an observational humor way.
What’s really impressive is that Tropicana has completely taken over Penn Station with these ads, all but ensuring that daily commuters (clearly a target market for the mini-bottle) won’t be able to ignore them. Clever copy, smart placement, fairly innovative product… nice work Tropicana!
