11
Nov
Gen Y wants to be the next great wave of entrepreneurs. One problem: We don’t know anything.
I read this article today about a recent poll of over 800 of my fellow millenials, which revealed that 54% of us either want to start a business or already have. That’s a lot of aspiring entrepreneurs, but the reasoning is easy to understand:
We’ve watched our parents get laid off by the thousands. We know how quickly big corporations can turn on longtime employees in times of economic hardship. We don’t want to put our livelihoods in the hands of a global brand and a faceless board of directors.
We can’t find work. The current recession has made it extremely difficult to find solid, well-paying careers in our fields of interest or expertise. Solution? Make our own jobs. “Freelance cultural anthropologist for hire!”
Production is dead. Long live digital. Today’s successful businesses seem like they’d be easy to replicate. With the MyFaceTwiTubeSquares raking in billions without so much as a physical product, who needs to “make” anything anymore? I’m a social media digital brand consultant focused on user-end applications and value-driven content aggregation. Pay me now.
Success is (seemingly) everywhere. Stories of enterprising young people skyrocketing to business leadership —and Scrooge McDuck-esque swimming pools of money— have been hard-wired into our brains, and we use their products everyday. Mark Zuckerberg became an overnight success off of a few all-nighters and some lines of code, right? Not right. But we all think we can, and should, be next.
Who can blame Gen Y for wanting to embrace the entrepreneurial spirit? We’re having trouble getting hired by other people, stories of digital entrepreneurship success are all around us, and the tools to create are literally at our fingertips everyday. But the actual stuff it takes to build a real, live, successful company— relentless perseverance, managerial know-how, and capital SWEET LORD THE CAPITAL… these things evade us.
Gen Y has had it easy up until now. Everything was rec soccer, Fruit Roll-Ups, and MarioKart until it came time for us to get jobs. And as Occupy Wall Street can attest, that sucks. This recession is the first thing we’ve ever had to survive. We’re still learning the whole “never give up” thing, an essential part of any entrepreneur’s genetic makeup.
We don’t know how to manage people yet. Gen Y hasn’t had the practical business experience required to get a start-up off the ground. And while the entrepreneurial playground is a great place to experiment and learn and fail and try again, we can’t afford the luxury of messing up because—
We can’t get capital. Bottom line? Lenders aren’t lending these days. So aside from the three F’s (family, friends, and fools), we don’t have anyone to hit up for seed money to get these businesses off the ground. Not to mention the fact that most banks probably wouldn’t grant a small business loan to a 23-year-old whose strongest skill is “#IronicHashtagDesign.”
We’re still young. We’re looking for our unique path to success. I have no doubt that Gen Y’s sociability and penchant for technology will serve us well as we craft our collective economic future, but it’s a little early to call us a generation of entrepreneurs. As it stands right now, “aspiring entrepreneur” is kind of our only option other than “unemployed.” That’s a gross generalization, but you know what I mean.
The entrepreneurial spark is bright in Gen Y, but it will ultimately manifest itself not in the number of businesses we start, but in the way we eventually interact and work within our future companies. We value autonomy, transparency, and respect— and we’ve already seen these qualities manifest in the young start-ups that have found success with millenials. We may not all become entrepreneurs, but give us some time to ripen and we’ll be more entrepreneurial than any generation before us.
30-Day Challenge #7

Gen Y wants to be the next great wave of entrepreneurs. One problem: We don’t know anything.

I read this article today about a recent poll of over 800 of my fellow millenials, which revealed that 54% of us either want to start a business or already have. That’s a lot of aspiring entrepreneurs, but the reasoning is easy to understand:

  • We’ve watched our parents get laid off by the thousands. We know how quickly big corporations can turn on longtime employees in times of economic hardship. We don’t want to put our livelihoods in the hands of a global brand and a faceless board of directors.
  • We can’t find work. The current recession has made it extremely difficult to find solid, well-paying careers in our fields of interest or expertise. Solution? Make our own jobs. “Freelance cultural anthropologist for hire!”
  • Production is dead. Long live digital. Today’s successful businesses seem like they’d be easy to replicate. With the MyFaceTwiTubeSquares raking in billions without so much as a physical product, who needs to “make” anything anymore? I’m a social media digital brand consultant focused on user-end applications and value-driven content aggregation. Pay me now.
  • Success is (seemingly) everywhere. Stories of enterprising young people skyrocketing to business leadership —and Scrooge McDuck-esque swimming pools of money— have been hard-wired into our brains, and we use their products everyday. Mark Zuckerberg became an overnight success off of a few all-nighters and some lines of code, right? Not right. But we all think we can, and should, be next.

Who can blame Gen Y for wanting to embrace the entrepreneurial spirit? We’re having trouble getting hired by other people, stories of digital entrepreneurship success are all around us, and the tools to create are literally at our fingertips everyday. But the actual stuff it takes to build a real, live, successful company— relentless perseverance, managerial know-how, and capital SWEET LORD THE CAPITAL… these things evade us.

  • Gen Y has had it easy up until now. Everything was rec soccer, Fruit Roll-Ups, and MarioKart until it came time for us to get jobs. And as Occupy Wall Street can attest, that sucks. This recession is the first thing we’ve ever had to survive. We’re still learning the whole “never give up” thing, an essential part of any entrepreneur’s genetic makeup.
  • We don’t know how to manage people yet. Gen Y hasn’t had the practical business experience required to get a start-up off the ground. And while the entrepreneurial playground is a great place to experiment and learn and fail and try again, we can’t afford the luxury of messing up because—
  • We can’t get capital. Bottom line? Lenders aren’t lending these days. So aside from the three F’s (family, friends, and fools), we don’t have anyone to hit up for seed money to get these businesses off the ground. Not to mention the fact that most banks probably wouldn’t grant a small business loan to a 23-year-old whose strongest skill is “#IronicHashtagDesign.”

We’re still young. We’re looking for our unique path to success. I have no doubt that Gen Y’s sociability and penchant for technology will serve us well as we craft our collective economic future, but it’s a little early to call us a generation of entrepreneurs. As it stands right now, “aspiring entrepreneur” is kind of our only option other than “unemployed.” That’s a gross generalization, but you know what I mean.

The entrepreneurial spark is bright in Gen Y, but it will ultimately manifest itself not in the number of businesses we start, but in the way we eventually interact and work within our future companies. We value autonomy, transparency, and respect— and we’ve already seen these qualities manifest in the young start-ups that have found success with millenials. We may not all become entrepreneurs, but give us some time to ripen and we’ll be more entrepreneurial than any generation before us.

30-Day Challenge #7

7
Nov

Want to Get Lucky? Be Good and Loud.

A grungy post-it note with a Sharpie’d-on message has been taped to my desk for four years now, reminding me every day that “You create your own life.”

My dad, full of wisdom and admirer of quippy truisms, has been saying for years that “luck is where opportunity meets preparedness.”

I’m a strong believer that each of us are in control of the paths our lives take. Positive inputs beget positive outcomes, you reap what you sow, etc. Today I came across a post that encapsulates this outlook in a really great concept— the Luck Surface Area:

The amount of serendipity that will occur in your life, your Luck Surface Area, is directly proportional to the degree to which you do something you’re passionate about combined with the total number of people to whom this is effectively communicated.

From “How to Increase Your Luck Surface Area” by Jason Roberts

It’s a simple formula for success. Do something you care about, and make sure people know that you’re doing it. The keys? Passion, people, and effective communication. All of the million flavors and methods of personal branding, the ever-growing networking capabilities of LinkedIn… they all serve this fundamental concept. The greater the number of touch points your passion has with the outside world, the more likely it is that opportunities are finding and sticking to you. You have to be good, and you have to be loud.

This concept applies to people, brands, businesses, and any other entity in search of success that is reliant on outside forces or opportunities. But what happens if you’re good and quiet? Or loud and bad? Or, Odin forbid, quiet and bad? Because I’m an MBA student and can literally only comprehend concepts illustrated to me by the use of a 2x2 matrix, take a look at the official Create & Consume Good/Loud Matrix:


Underachiever- Neither good nor loud, this brand (or person, or thing) just sits in the corner, quietly sucking. If it’s a person, maybe he or she hasn’t taken the steps to consciously try to improve yet. If it’s a brand, perhaps the product is just plain bad and needs to be overhauled. The only way to get out of this sector is to consciously make an effort to improve.

Annoying- Loud, but not good. This is the sector of brands that believe repetitive advertising messages can make up for a poor product and incessantly-tweeting social media “gurus” that talk a lot without much to say. Brands/people in this sector are big and hollow, and most intelligent people can see right through the claims. And even if a few get taken in by the shiny lights and noises, it won’t take long to figure out that there’s not much there behind the curtain.

Best-Kept Secret- This is truly the sector of tragedy. Here lie the brands that have a sincerely good product without a platform to promote from, the people that are truly great at what they do but lack the voice to let others know. Luckily, with today’s limitless options for online networking, content creation, and distribution, this is the easiest sector to break out of. Engagement is the key to success for the secrets. Speak up!

Lucky- Where we all want to be. Pros at what they do, with the audience and reach they need to get the word out. The challenge here is maintaining a high quality product while staying on top of the ever-changing channels for communication and connection.

You’re in control of your brand, your life, and your success. Be good. Be loud.

30-Day Challenge #3

6
Nov
3
Oct
We’re constantly being reminded that the branding game has changed. Social isn’t just a tactic, it’s a revolution. Conversations are king. But now, it’s finally time to quantify shift in the marketing realm.
Fast Company has teamed up with branding firm Mechania to create The Branding Forward Project, an ongoing brand barometer of sorts that measures exactly how marketeers, creatives, ad men, and other professionals view these revolutionary changes. The project already includes input from hundreds of respected industry types, with more being added every day.
The above image is just a taste of the findings thus far. As you can see, we’re reaching some interesting conclusions. Consistency is out. Engagement and inspiration are in.
The results of the Branding Forward Project are a must-read for anyone even tangentially invested in marketing, social media, and business in general.  

We’re constantly being reminded that the branding game has changed. Social isn’t just a tactic, it’s a revolution. Conversations are king. But now, it’s finally time to quantify shift in the marketing realm.

Fast Company has teamed up with branding firm Mechania to create The Branding Forward Project, an ongoing brand barometer of sorts that measures exactly how marketeers, creatives, ad men, and other professionals view these revolutionary changes. The project already includes input from hundreds of respected industry types, with more being added every day.

The above image is just a taste of the findings thus far. As you can see, we’re reaching some interesting conclusions. Consistency is out. Engagement and inspiration are in.

The results of the Branding Forward Project are a must-read for anyone even tangentially invested in marketing, social media, and business in general.